A Deep Dive Into A Successful Video Ad Campaign

In the heart of Bentonville, Arkansas, lies a hidden gem for aviation enthusiasts – Thaden Field FBO. Nestled among the Ozark Mountains, Thaden Field offers more than just a place to refuel; it’s an experience waiting to be discovered! However, despite its many exceptional offerings, too many pilots remained unaware of this aviation paradise. The challenge was clear: We needed to raise their awareness and attract more pilots to visit the area, fuel up, have a good time, and tell all their friends.

The Challenge: Awareness

Thaden, like many smaller airports across the country, heavily relies on gas sales to sustain its operations. To achieve financial stability, the FBO needed to boost its visibility within the aviation community (EI: incentivize more pilots to fly into Bentonville, increase fuel sales). The solution was to highlight the unique attractions of flying into Bentonville, Arkansas, compared to other destinations. But what’s the best way to do that today, they wondered?

The Video Campaign: A Day in the Life of a Pilot

To address the challenge of awareness, our media team collaborated with Thaden Field to create a captivating video that would resonate with pilots and aviation enthusiasts. The video aimed to showcase the incredible experiences awaiting those who choose to fly into Bentonville Arkansas.

The video followed a pilot’s journey as he landed at Thaden Field, unloaded his mountain bike and rode all over the Bentonville famous world class mountain bike trails, and finishing the day at an exciting beer garden across the street from the airport. The video was able to showcase the main attractions of the area any pilot can expect to experience all in a single day. The idea was to take everything people were saying through word-of-mouth when they would visit, and put it into a short 5 minute video that we could share with the entire world of aviation at once. And that’s exactly what we did.

Key Highlights of the Video:

• Our pilot landing and unloading mountain bikes from his plane, hinting at the adventure to come.
• An epic mountain biking excursion through the world class trails, accessible straight from the runway.
• An exploration of the renowned beer garden walking distance to the airport.
• Insights into the 60 backcountry landing strips available to adventurous pilots seeking backcountry adventure in a new place.
• A glimpse of the restaurant and the “red carpet” service Thaden Field is known for upon arrival.

The Results: A Resounding Success!

Once the video was created, we strategically shared it across social media platforms and ran it as an ad on Facebook. The response was nothing short of remarkable. In less than two weeks, the video garnered over half a million views, 400 shares, and more than 100 positive comments from the exact target audience we were hoping to reach – pilots who had never heard of us but were now very intrigued to visit. People from across the country were captivated by the unique experience Thaden had to offer, and they were eager to learn more:

Conclusion: Raising Thaden Field’s Profile

Thaden Field’s video marketing campaign achieved precisely what it set out to do – it connected this hidden gem to a wider audience of pilots and aviation enthusiasts. By highlighting the airport’s unique attractions and the exceptional experiences it offers, we successfully brought this special airport into the spotlight, inspiring pilots from all over the country to visit Bentonville, and even sharing their experiences with other pilots, further increasing the word-of-mouth marketing that had been so successful on its own until this point. It serves as a testament to the power of video marketing in raising awareness and attracting the right audience to a business.

If you’re an aviation enthusiast or a pilot seeking adventure, Bentonville is no longer a secret waiting to be discovered. It’s an experience waiting for you to take flight.

Does your town or project need an awareness campaign? Have any ideas for videos of your own? Or maybe you’re just curious about how to really harness the true powers of social media for your business or passion project – let us know!