Introducing Likable Characters

One of the first projects we completed for Women of OZ was a series of videos that introduced the audience to the main members and coaches that made WOZ possible. This video we’re particularly proud of, as it showcased two unique and super fun women, as they are, and in their element. The video was super well received, with women playing it over and over just to get a kick out of the dynamic these two bring to any room or situation. We love working with really fun people, and this is exactly the kind of job we were born to do!

Videos like this create a deeper, more personal connection with the audience by showcasing the authentic, behind-the-scenes story. Today’s audiences actually care about the people behind a brand or business. We want to get to know the creators and the forces behind the thing we’re giving our time, money and attention to. Creating a parasocial relationship with an audience is the difference between surviving and thriving in the attention economy, where people are more likely to spend money on things and with people they actually like and feel like they could be friends with. Ethics and personality are no longer just bonus points, but are truly make or break opportunities to attract and convert an audience. What convert means is up to you – maybe its more sales, maybe its more shares? Sometimes it’s just more eyeballs. Either way, we want to get to know the likable characters, and it’s important to show them off as often as you can.