Curiosity CX, a strategic research firm, partnered with Trippool Media to deliver impactful storytelling videos for a global top 10 automotive and technology client.
Client
Curiosity CX
Year
2023
Services
36 Interviews
6 Cities
100 Hours of Video Footage
53 Minute Data Documentary Presentation
Goal
Translate extensive consumer research into clear, compelling internal communication.
Curiosity CX and their client faced a significant challenge: converting over 100 hours of detailed, qualitative consumer interviews—spanning multiple departments including R&D, software engineering, and marketing—into a concise, engaging, and cohesive presentation. Traditional methods risked losing key insights and audience engagement.
Read more about the successful collaboration HERE
Trippool Media’s Solution:
Leveraging expertise in corporate storytelling, Trippool Media collaborated closely with Curiosity CX to:
- Conduct over 40 in-depth consumer interviews nationwide, capturing authentic and insightful footage in diverse environments (homes, workplaces, and everyday settings).
- Strategically distill extensive footage into a streamlined 50-minute storytelling video that effectively communicated complex consumer insights.
- Co-create a narrative-driven script and conduct professional video shoots (including casting actors, securing locations, and filming supplementary B-roll footage) to form a cohesive, engaging story.
Results and Impact
The resulting storytelling film profoundly resonated within the organization, achieving remarkable outcomes:
- Viewed by over 2,500 internal stakeholders across four continents, significantly enhancing internal communication and collaboration.
- Curiosity CX earned recognition as the client’s “Supplier of the Year for Innovation,” dramatically boosting credibility and establishing best practices in internal research communication.
- Client feedback highlighted the project’s exceptional quality, comparing it favorably to work typically delivered by much larger global firms.
“Beyond delivering an incredible product, Ashley is a true partner, molding fuzzy ideas into something amazing. She doesn’t stop until it’s done right, memorable, and impactful.”
Why it Worked
This project succeeded by embracing storytelling video’s strengths:
- Clarity & Engagement: Complex, data-heavy research was transformed into visually captivating narratives.
- Emotional Resonance: Audiences emotionally connected with consumer stories, ensuring deeper engagement and lasting impact.
- Collaborative Approach: Effective collaboration with Curiosity CX ensured a final product that precisely matched strategic goals and exceeded client expectations.
Ready to bring your research or internal communications to life with powerful storytelling videos?
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